Post by account_disabled on Jan 9, 2024 1:45:02 GMT -5
Example of engagement in a Sal Sol post This is an example from Sal Sol —one of our clients—, where good engagement is shown on Facebook. The greater their engagement, the greater their interaction with your posts and their responses will have a positive trend. These content consumers can easily be converted into leads—by filling out a form—and then become customers. 2. Customer engagement A common mistake is to think that only user engagement exists—or that it should only be measured—that is, those who are only in the initial stages of the purchasing process. However, taking customer engagement into account is just as important, if not more so.
This type of engagement is part of the loyalty stage, the general purchasing experience, and post-sales actions ; Therefore, the higher customer satisfaction, the greater the Phone Number List likelihood that they will become brand ambassadors. This is very beneficial, because remember that brand ambassadors are those users who have fallen in love with their purchasing experience, so they will recommend the products and services purchased to their acquaintances, friends and family, thus achieving word-of-mouth advertising. . 3. Employee engagement This is a term that is not so common in inbound marketing campaigns , as it focuses on employees, although it should be a very important factor in any company that wants to have a solid and lasting relationship with its work teams.
In this way, it has to be seen from a point of view of organizational culture and work environment, since by taking care of the well-being of the staff, a higher level of commitment is achieved, an improvement in their respective tasks and - therefore - in the productivity. How to measure engagement? One of the most frequently asked questions on this topic is based on how engagement can be measured, taking into account that —in principle— several of its aspects can be considered subjective. The good news is that everything—or at least almost everything—in digital marketing can be measured, evaluated and adjusted, and engagement is no exception to this. Social networks such as Facebook, Twitter, Instagram, YouTube and Tik Tok have similar indicators, which help you calculate engagement.
This type of engagement is part of the loyalty stage, the general purchasing experience, and post-sales actions ; Therefore, the higher customer satisfaction, the greater the Phone Number List likelihood that they will become brand ambassadors. This is very beneficial, because remember that brand ambassadors are those users who have fallen in love with their purchasing experience, so they will recommend the products and services purchased to their acquaintances, friends and family, thus achieving word-of-mouth advertising. . 3. Employee engagement This is a term that is not so common in inbound marketing campaigns , as it focuses on employees, although it should be a very important factor in any company that wants to have a solid and lasting relationship with its work teams.
In this way, it has to be seen from a point of view of organizational culture and work environment, since by taking care of the well-being of the staff, a higher level of commitment is achieved, an improvement in their respective tasks and - therefore - in the productivity. How to measure engagement? One of the most frequently asked questions on this topic is based on how engagement can be measured, taking into account that —in principle— several of its aspects can be considered subjective. The good news is that everything—or at least almost everything—in digital marketing can be measured, evaluated and adjusted, and engagement is no exception to this. Social networks such as Facebook, Twitter, Instagram, YouTube and Tik Tok have similar indicators, which help you calculate engagement.